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Junkie Bunkie

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Overview

Chewing gum that targets junk food addicts, who are looking to kick their cravings but unable to do so, helps them get de-addicted.

Introduction

This project was my bachelor's final project, where we were challenged to create an hypothetical food product that solves one of the problems in the world. I decided to solve junk food addiction problem by creating a junk food flavored chewing gum. The product is designed to help users overcome their addiction by providing a satisfying, low-calorie alternative to their favorite junk foods.

My Role

Brand Designer

Graphics Designer

Campaign Strategist

Tools

• Adobe Photoshop

• Adobe Illustrator

Duration

8 Months

Problem Statement

The problem of junk food addiction is becoming increasingly prevalent in today's society, with fast food being readily available and often marketed as convenient options. Many individuals who struggle with this addiction find it difficult to resist the temptation of junk food and are unable to kick their cravings. This presents a significant opportunity for a product that can provide a satisfying alternative to junk food and help individuals overcome their addiction.

Goals and Solution

The goal of the Junkie Bunkie brand is to provide a solution for individuals who struggle with junk food addiction.

 

The product aims to:

- Provide a satisfying alternative to junk food

- Help users overcome their addiction

- Appeal to the target age group of 12-30

 

The psychological effects of Junkie Bunkie are two-fold. Firstly, the act of chewing gum has been shown to reduce cravings and increase feelings of fullness, making it easier for users to resist the temptation of junk food. Secondly, the flavors of the gum are designed to mimic the taste of popular junk foods, providing a satisfying alternative that can help users break their addiction.

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Design Process

01 User Research

User research was conducted to gain a deeper understanding of the needs, pain points, and goals of individuals who struggle with this issue. Through surveys, interviews, and focus groups, it was discovered that a common theme among junk food addicts is the desire for a convenient and satisfying alternative to junk food that can help them overcome their addiction.

02 User Personas

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Visual Design

The branding and packaging of Junkie Bunkie is designed to be vibrant and eye-catching, with a pop art style that appeals to the target age group of 12-30. The logo features bold, colorful lettering and imagery that evokes the flavors of the gum. The packaging is designed to be small and portable, making it easy for users to take with them on-the-go.

Logo Iterations

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Final logo

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Awareness Posters

kff revised
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fat man typography
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open mouth burger (revised)
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dont pick poison (revised)
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caffine
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sweet enough to kill (revised)
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Merchandise

Outdoor Advertising

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